Thursday, May 30, 2024


To start out with, the concept along with the product created hence, need to be understood. If a person could give an appropriate and a practical answer to this question, what is a perfect concept? We would be definitely on our path to solving one of the vital fundamental mistakes of a disastrous start-up. Whatsoever concept whether fresh, unique idea or a thoroughly tested concept which is carried out in an exceptional manner most likely will grow into a profitable business. Unique Concepts which serve the purpose of the public, instead of an area of interest clients fare much better.

The more individuals it serves, the more advantageous. There is certainly proof that concepts that have cognitive capital and which are dependent on Research and Development have a higher possibility of progressing into balanced businesses when compared to those which don’t. Modest concepts that cannot be measured up to the required level are likely to fail woefully. Ideas ought to be user-outlined and also user-ratified, making sure that the start-up is producing something that the clients want, and also which solves their challenge. It is also suitable that the concept is versatile, in a position to place itself to the demands of the marketplace and customers; that genuinely the answer to staying alive. On the other side switching concepts too regularly too does not augur well for the business. Additionally, it is more profitable, when there is a long-term of goal of Return on Investment being not less than fifteen times that of the initial investment.

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Start-ups rely greatly on the group that the startup is made up of i.e. owners (founders and also co-founders), and later on as the FIRM levels-up, the workers. What is important is the determination, enthusiasm and high degree of inspiration from the Chief executive officer all the way through the ranks, accompanied by the level of skillfulness and the appropriate individual for the right task. The team needs endless inspiration to carry on regardless of setbacks and a suitable form of benefits regarding equity. Lacking one of the above elements, and most times inadequacy networking and co-operation of a mentor to support it can prove to be costly. If just a single founder of a start-up inevitably is short of this aid, it may be bound to break down very quickly. Disunity among the owners is usually the order of the day and could spell calamity if one among the major people depart from the startup.

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The error or mistake here would be poor communication and not take the initiative to rectify interpersonal problems.

There should be nothing like competition as a bonus to perform above the existing conditions because competition can destroy if the start-up only cannot stand up against it. If the start-up does not monitor closely on competitors very well in the early stages and stays versatile to switch/change concepts and products to remain on in the market, it is guaranteed to shut down and also head off for a premature exit.

Also, another mistake of start-ups is employing individuals with half-hearted endeavors, and unwillingness to take the plunge and also work fervently towards accomplishing what the start-ups have set out to achieve; that’s what inevitably spells the death for the startup.

Remember, absolutely nothing makes it like hard work, and it is only when a good idea/concept is supported firmly by the man endeavors, opportunity, and situation that it can transform into a prosperous start-up.

See also: Small Business Marketing strategies

Ukwadia Matthew is a graduate from Houdegbe North American University, Benin republic, holds Bsc in Management Info System. An entrepreneur and an online freelancer, covering content/ article writing, building of dynamic website/blog with wordpress and also designs business cards. 08069667420. Email: [email protected]


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