Digital Options for Business Growth Essential for Small Business Owners – Experts

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Digital Marketing SMEs

Small scale business owners have been advised to develop their businesses faster through application of technological innovations.

The conveners of a just concluded digital summit powered by Digital CEO Academy, Samson Olatunde and Kwame Opoku, giving the advise said it would help young professionals and start-ups see the importance of digitalising whatever they are doing, so as to position their organisations for emerging opportunities.

They stated: “We realised that digital skill is what is required to get to the next level of future of work, so we felt we should have a platform where we can enlighten more people to educate, expose and empower more people.

“The internet has been with us for long time but if you are not online you are going out of business, a lot of technology are out there that can make work easier for you.

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“On the future of work, currently, 50 per cent of jobs require technological skills with an increase of 77 per cent expected in the next decade,” they added.
The panelists at the event agreed that it was not out of place to continue to empower individuals to be digitally inclined and technologically efficient.

Digital Marketing SMEs

The event which attracted over 300 participants from the South-west, Abuja, Ghana with over 37 panel speakers who have made their mark in the Nigerian digital space. Notable among them were the CEO of Boomerang in Africa, Lanre Oyegbola; a certified Digital Marketer by Google, Ekundayo Ayeni; CNN Heroes Honorees 2018, Abisoye Ajayi- Akinfolarin; 2018 Winner, The future Awards, Africa Prize for New Media, John Obidi, among others.

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On the book, the author, Samson Olatunde, said it was one of the vehicles to reach out to people just like the summit.

The book with 10 chapters is divided into three sections namely: The Internet and its Vast opportunities, Digital Marketing for Business Growth and Digital Literacy for Personal and Career Growth, unveils digital strategies that flourishing brands employs to attracts customers and boost up their revenue from time to time.

The next event would hold in Port Harcourt, from Saturday 3rd to Sunday 4th August, 2019, followed by the Kenyan Edition in October, and South-Africa, Rwanda and Zambia summits.

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