There are competitions everywhere in the business world. In order to sell more of your products and services you have to understand what makes your customers buy. Why should a prospect consider buying from you. People buy with their emotions and then justify their decision with logic.
If you can understand why your audience opens their wallet to buy, you can trigger them to take the action you want. Here are 8 reasons how people buy with their emotions.
1. To Give A Desired Impression
People want other people to view them in a particular way. That need frequently moves them to purchase products to help them maintain that image, not only for others to see them that way but also to see themselves that way. Take for instance, most people buy an iPhone over an android just to make them seen as doing-well, it gives them an impression of living above the basic.
2. To Prevent A Bad Feeling
Avoiding a bad feeling is a strong motivator to buy something. If you can demonstrate how your product or service helps your customers avoid a bad feeling, they’ll be more likely to buy from you. For example, ladies love to look best amongst their peers on every outing, trying to convince them that your make-up service will prevent guys from neglecting them amongst their peers will be a great sell!
3. To Obtain Or Generate Freedom
Everyone is time poor. Why hire a housekeeper or a personal assistant? Is a housekeeper selling a tidy home, or more time? Is a personal assistant selling document processing or more time? When you clearly communicate what it is you’re really selling, you will attract customers to buy from you more often.
4. To Be Part Of A Community Or Group
Everybody likes being part of the “in” crowd and part of a community. If your product or service will make your customers part of a select group they will want to buy from you.
5. To Get Instant Satisfaction
People like getting what they want, when they want it. If you can provide your customers an immediate way to give them what they want, they will want to buy from you. Just make sure that you deliver on your offer.
6. To Get a Sense of Power
When people purchase a product or service that they see as potentially life changing, they feel powerful and in charge of their lives. If you can provide something very special that resolves a very specific problem and makes your customer feel powerful, you’ll attract more customers.
7. To Obtain Self-Worth
If your customers have low confidence and lack self-worth and your products can provide them that feeling of confidence that they want, they will buy from you.
8. To Solve A Problem
One of the most obvious reasons that your customers will buy from you is that you’re solving a problem for them. Demonstrate to them how your product or service solves their problems, and they’ll buy from you when the price is right.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.
I asked again, WHY SHOULD A PROSPECT BUY FROM YOU?