Whether you are selling physical or digital product, it is absolutely crucial that you build a relationship with your potential customers before you try and sell...

“I can’t make a profit on my shop,” said Jane to Abbey. “What’s the problem?” “I don’t know. I have beautiful clothing. People walk by the...

If your small business is going to prosper in a hard economy, you need to continue to expand your customer/client base - and that...

I have a great product. Come and buy it!” “I have the best business idea. You should invest in it!” “My product is the best in...

You can find clients by adopting differentiated marketing. Marketing starts with you and gets more powerful when every employee becomes a marketer for your company. Marketing...