King of Boys, Kemi Adetiba’s political thriller has successfully managed to captivate audiences with excellent production and amazing storytelling. In an industry with no shortage of visual content, King of Boys’ success is owed in a large part to its brilliant marketing. It was listed as one of the top 10 movies of 2018.
Below are 3 marketing strategies every business owner can learn from #KOBSequel
1. Create anticipation
Before the sequel K.O. B: The return of the King was recently released on Netflix, Kemi Adetiba and her crew started creating interesting conversations around the movie. Adetiba created characters like Alhaja Eniola Salami (played by the amazing Sola Sobowale) that the audience could emotionally connect with. With the tagline:’Laburu is coming’, the anticipation for the flick was further amplified
2. Leverage on star power
One of the many factors that ensures that a movie can be a potential blockbuster is the star power. The reason companies use brand influencers is because of their reach and followership. Using an influencer will increase the eyeballs that sees your product/ service.
KOB leverages its actors’ social media presence. The likes of Toni Tones and others shared tease portions of the film and plot-line without giving much away. This taps into the influence sphere of each actor, attracting new audiences both within and outside of the KOB fan base.
Celebrity endorsement is hard to ignore. Celebrities naturally command attention. The right celeb can expose your product and service to the visibility it desires.
3. Make your message interesting
When producers of the movie teased fans with the captivating KOB trailer, our interest was already intensified. You stay in business to the extent that people remember you. How do we earn a spot in our audience’s minds? This can be achieved by creating a memorable message. A message that fires up the interest of your audience.
“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot.
by Kehinde Ajose
