Whether you are a business owner or an intending business owner, this book is a must-have for you. In fact, if the entrepreneurial industry were a school, the business of running your business would be a compulsory textbook for a four unit course.
The book, written by Mr. Omoruyi Edoigiawerie a seasoned Startup Attorney, serial entrepreneur and Business Management Consultant, has twenty two (22) easy to read chapters with practical and relatable examples that cover the field as far as the business of running your startup is concerned.
First, it lets you know when you should quit your job to start your entrepreneurial journey and when you should not or even if you should consider quitting your job in the first place. It goes further to highlight your ‘why’ in such a way that re-brands the perspective of your choice to do business. The book pushes you to think and innovate as it changes your perspective from a regular hustling entrepreneur, to a visionary one.
If you are looking for the combination of psychology and the legal elements of entrepreneurship, then you should read this book. You would not only understand the legal aspect of your business, you will be exposed to the psychology of your business environment and the psychology of your customers.
If you are wondering how you can attract world-class investors to your growing enterprise, then pick up this book, read and internalise it. One beautiful thing about the book is that the author adequately recognises the importance of leveraging technology to improve your business output, create global visibility and achieve sustainable results.
The principles shared by the author in the book are tested and trusted and like Mrs. Ifeyinwa Ugochukwu, the Chief Executive Officer of the Tony Elumelu Foundation, Africa’s flagship entrepreneurship development and empowerment foundation said in her foreward, “This book is not just a useful manual but also a timely anthropological piece that presents a sharp and striking look into the psyche of the Nigerian worker with invaluable answers around when best to embark on one’s entrepreneurial journey, what that might look like, what consequences and socio-cultural costs come with that.”
“This book also makes a case for why people with jobs even need an entrepreneurial activity in the first place. It poses even more critical questions: why should we build structures to support entrepreneurial efforts? Who does this current economic dynamic benefit? Who loses when one source of income ceases to be enough?” she continued.
No matter the stage you are in business – whether at a place of discovery or you are at a place of sourcing for funds – this book acts as a perfect guide in the dark.
One thing is undisputed and that is its relevance to businesses in Nigeria, with significant notes on the need for a business plan and feasibility study, attracting investors, the legal regime for doing business in Nigeria, intellectual property protection, tax payment and public reputation management, the book is poised to become the foremost business manual for entrepreneurs in Nigeria and beyond. It goes further to explore data privacy, statutory compliance and addresses in detail issues like partnership, managing employees and the importance of having a vision board as an entrepreneur.
One interesting aspect of the book is the authors brilliant perspective on work-life balance, how to scale up a business and customer service as a precursor building a lasting customer-centric relationship.
As the saying goes, the taste of the pudding is in the eating, if you take your business seriously, then go and get this book. It will realign your thinking and propel you to grow a successful business.