B. Then you need to upgrade the team once you’ve built the team.
You’re going to hire some non-believers. In other words, you’re going to hire people that are just there for the paycheck and don’t believe in your company.
The problem is non-believers are like cancer in a small company. Non-believers can destroy a small company’s morale.
Imagine your company has 10 employees including you. And one of the employees is a non-believer.
That one non-believer (10% of your workforce!) is complaining about the company to the other employees. Everyone knows if someone is unhappy in a small company,
And that stuff brings down everyone’s morale.
Your job as CEO is to ask the non-believers to move on. They don’t fit, and you will not miss them.