Abbey Oyetunji - SME Digest

I did this thread on my twitter handle – @AbbeyTunji recently and thought to share it here as it has impacted a whole lot of entrepreneurs.

So let’s do this…


ME: What are you selling?

STELLA: I sell makeup products 

ME: No, no no. You’re not selling makeup products. You’re selling Beauty, Admiration, you’re selling transformation. You’re selling Exclusive Stunning on your wedding day or birthday. 

ME: What are you selling?

TONY: I sell properties, land, houses. 

ME: No no no Tony. You’re selling Future Investment, you’re selling Ego, you’re selling Inheritance for their children, you selling peace of mind and no Landlord disturbance. 

Also read:  Some Psychological Tricks Supermarkets Use To Increase Their Sales

ME: What are you selling?

LUCY: I’m selling cakes. 

ME: no naaaaa. Lucy, you’re selling a yummy unforgettable experience to your customer’s wedding, birthday. You’re selling children’s happiness and buoyancy amidst their colleagues. 

ME: What are you selling?

AMANDA: I sell ladies clothes and shoes 

ME: This is what you’re selling Amanda, you’re selling Trendy, classy, you’re also selling ego, do you get?

ME: What do you sell

ADE: I’m a website designer

ME: No. What you do is, you give businesses more visibility and chances for more patronage. You make businesses known globally. You make them trust worthy for their prospects to patronize them. 

Also read:  10 Golden Marketing Strategies To Grow Your Business Today

ME: What are you selling?

YOU: ______________________

Until you understand this, you’ll only just be a mediocre sales person, selling just few of your products/service yearly. 

People don’t buy your product, they buy the value which your product gives them. 


Let them start seeing this and BOOM!!! Shoot your sales up. 

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