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Positioning Your Business For Optimal Growth In 2022.

Looking for a way to position your business structure for tremendous growth this new year? 

Perhaps you are just a starting entrepreneur. Either way, everyone craves for their businesses to grow from simple to extraordinary.

It’s amazing how 2021 has almost come to an end. Once the festive season is over, the struggle continues. 

What struggle? The attempt on how to build a thriving business. Questions like “How can I set up a more solid foundation this new year?” “How do I improve my products?” Starts popping up.

Enough of the brainstorm! Right here, I’ll be sharing with you some mind-blowing ways and strategies you can use to position your business for optimal growth this new year.

1. Understand your WHY:

Have you ever wondered what made business moguls like Jack Ma, Bill Gates, etc. Stay in their businesses despite the challenges they faced? 

They understood their WHY. To understand your WHY, simply means to know the reason you started your business in the first place. 

To understand what exactly drove you to becoming an entrepreneur and what good your work will do in the business world.

The good news is, The stronger your WHY, The Stronger your perseverance when challenges come.

2. Try Innovation:

Now whoever thought of Escalators definitely wanted to innovate! He/she must have been like “Screw climbing up the stairs, let the stairs move us up instead!”

To innovate is to try something new. It means to upgrade! It’s like making up a new special ingredient that will make your product shine. Since it’s a new year, it means new everything! New strategies, new ideas, new innovations!

Also read:  Challenges with Turning your small business into a Big Business and their Solutions

If you are in the field of production, try upgrading your products. Do something that would satisfy your customers even the more. You can add new labels, more affordable price tags, do a promo and the likes. It’s all up to you!

3. Deepen Relationships With Your Customers:

Since it’s business, it deals more with the customers. There’s a saying “The Customers are always right.” The growth of your business lies in the hands of your customers. 

If the customers are satisfied, it leads to GROWTH. If otherwise, then the business usually stays the same way or declines, and that’s definitely not what you want.

To deepen relationships with your customers simply means to know and understand what satisfies them the most. 

The executive vice president of Boston based Schneider Associates, Julie Hall identified a supply chain for an England confectionery industry. 

She said a customer tweeted about getting chocolate boxes for Valentine’s Day. The customer admired the chocolates inside as it was heart-shaped and was stamped with phrases like “Bite me” and came with a popular young- adult vampire romance series “Twilight”. 

After this tweet, the confectionery sold almost immediately before Valentine’s Day!

The Confectionery was able to relate well with what the customers needed at the right time.

Also read:  Social Media Advertising ROI Case Study 

4. Love Learning:

If you are reading this content right now, it means you like to learn otherwise you wouldn’t have gotten this. To learn is a perfect mastery and should become a culture. Be open and curious and make it a priority to connect with others outside your organization.

In the business world, change can happen at anytime which makes exchanging information and knowledge quite critical. 

You need to be flexible enough to embrace change, learning will help you to do that. Make lifelong learning a watchword and encourage your employees to do the same as well.

5. Live your Values.

Living your Values is to define your business in its own unique and different way. What makes your business so special from the rest? Can your customers see the big WHAT, WHY and HOW your business defines about itself? 

You must know what makes another business to grow might be bad for yours and vice versa. You must understand your business and know what goes well with it. 

Be open to information, never stop learning, take risks and do what you know how to do best. In this, UNIQUENESS is Key.

With this, I bet your business would sprout and grow evergreen just like you want it to be. This is how you position your business for optimal growth in 2022. Happy Festivals and a blooming business ahead!

Felix Anago
Felix Anago
Anago Felix is a Business Strategist with the goal to Inspire and Influence entrepreneurs and Business Owners with the Strategies to Build, Grow and Scale a Profitable Business.


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