How to Decide on Which of Your Business Ideas to Execute

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How to decide on what business idea to execute

This is Gary Halbert, one of the best copywriters that ever lived.

He was in a seminar once where he put forth a challenge:

“If I’m opening up a hamburger stand, what’s the most important factor to have success?”

He got a bunch of different answers like:

“It’s a secret sauce”.

“Price”.

“The quality of the burger”.

“Marketing”.

“No”, he said.

“None of those really matter if you don’t have a starving crowd.”


So that’s it.

Looking to deploy one of your business ideas? Look for the one that solves a real, painful problem. Like hunger.

If you have a hungry mob looking for what you sell, you’ll have a much higher chance of being successful.

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