How to Decide on Which of Your Business Ideas to Execute

How to decide on what business idea to execute

This is Gary Halbert, one of the best copywriters that ever lived.

He was in a seminar once where he put forth a challenge:

“If I’m opening up a hamburger stand, what’s the most important factor to have success?”

He got a bunch of different answers like:

“It’s a secret sauce”.


“The quality of the burger”.


“No”, he said.

“None of those really matter if you don’t have a starving crowd.”

So that’s it.

Looking to deploy one of your business ideas? Look for the one that solves a real, painful problem. Like hunger.

If you have a hungry mob looking for what you sell, you’ll have a much higher chance of being successful.

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