See, here is the BRUTAL truth.
If you don’t know how to market your service, your product. yourself, you won’t LAST much in ANY business.
And even if you do survive a little, you wont make much money.
Im going you to tell you a story. Just so you get it. Last year, I and my friend Mike Leo went to the market to buy some stuff. So, while we were walking through the market we saw one product that caught our eye. A Vaginal Tightening cream. The moment I saw it I knew it would sell like crazy with the RIGHT marketing.
So I tapped Mike, pointed at the product and I said; “Make we sell this stuff”. He laughed, then said alright. Just like that. And we walked into the mans shop, told him we wanted to buy the vaginal tightening cream.
He looked at us, saw we obviously didn’t have breasts and probably thought of asking us what we wanted to do with the thing. That evening we walked out of the shop with THREE cartons.
One carton contained about 50 pieces. The three of them had 150 pieces. We created a marketing campaign, took the product campaign online, tripled the price of the product and sold it off in less than 30 days.
When we came back, told the guy the three cartons were finished and we wanted more, he was shocked. He was still struggling to sell off one carton.
Learning how to market your stuff is like learning how to wield magical powers. The moment you learn it; you learn how to control your bank account. Marketing is a big subject. But I will start by teaching you just a tiny fraction of the topic in this report.
How to Effortlessly Get Customers for Your Business.
Here is the first rule. Don’t chase customers. Don’t. They should chase you.
Now think of it, remember how you feel when you walk into the market and someone attempts to drag your arms? You feel annoyed and irritated and pissed off. That is what you do when you go around stuffing your flyers into people’s hands. You irritate them, some of them even take your flyers to the toilet, amigo. I kid you not. They should chase you!
How?
I will get to how in a bit, but here is the FIRST thing you must get right before you start looking for a customer.
First, find a Selling Point for your business and be clear who your customers are. I once consulted for a big name in the Internet Marketing circle, she was selling a weight loss supplement online but sales were low. VERY low, so she hired me to help take a look at her business. When we talked on Skype, I asked her one question.
What is your selling point?
She stared at me, and then said something I didn’t like. So I asked her a question. What are you selling? “Weight loss supplements”, she replied. I shook my heads, No, that is not what you are selling. In fact, the reason you are not making money is because you think you are just selling weight loss supplement.
Now, what does iPhone sell?
By now she was getting uncomfortable. Phones, she replied. I felt like giving her a knock at this point. I shoke my head. No, I said. IPhone sells expensive phone. Class.
What does Techno sell?.
By now she was getting it, so she said Affordable smartphones. I smiled at her. Good. IPhone sells expensive phones – clear selling point. Techno sells affordable smartphones.
That is what every great business has in common. Clear selling point or you may say unique selling point (USP).
So I asked her again. What are you selling, maam. She threw her hands up at this point, confused. I smiled.
You dont have a selling point. I told her. Now lets get you one.
So I told her to sell a weight loss supplement for women who just gave birth and to position the product as a solution for baby fat. That single clarity doubled her sale the next month.
Here is why this works so well. The more specific your selling point is, the more you attract customers.
Why?
Take that weight loss pill for instance, everyone is selling it. But when she came and said; this is just for women who just gave birth, women who just gave birth will say to themselves since this is just for us, and not like the random weight loss thingy out there then it probably works. Let me choose it over the rest of the craps out there
Now, when you are done with getting your SELLING point, and being super specific about who your customers are. It is now time to attract them.
The next thing is to attract. Note, I did not say Go After or Chase. The key word there is ATTRACT.
How do you attract.
How do you attract people, how do you get them to come and meet you? By offering the right customers something they cannot refuse.
I was hired once by a make-up company to help increase their sales. I went in, and we picked a selling point. Make Service For Women in The High Middle class and rich folks. We went to the churches where they frequented, the restaurants, the gyms they came to and we did one thing.
We offered a FREE Facial.
And it PULLED them in. So this is the key, offer something relevant to the target audience you are working to attract and they will come for it.
When I was making a post promoting my group, I did one thing. I made it clear I want people interested in business, interested in how to make more money from their business everyone else should take a walk. Then I offered entry into my underground online academy.
Now, the more people I help make money the more will be able to afford my services. Plus already I have very well to do clients in the group, people who come to my inbox because they want me to be a marketing consultant in their business.
ATTRACTION With a free gift.
I once worked with a school owner. She wanted to get more students in her school. Her school was nice, the environment was cool but parents were not bringing in their kids. All we did was simple, we organised a FREE workshop for parents who wanted to learn how to make their kids good at maths and pass in flying colours.
Venue was the school, so we can use style and show off the school environment. At the end of the workshop, interested parents who wanted the school to do what was not on their kids were asked to simply enrol their kids.
Right there on the spot over 90 parents registered their kids.
NEVER underestimate the power of a free gift. But note, the gift must be designed to make the customer want what you have to sell.
And it should not cost you much – Very important. You cant go and give free painting if you are in the paint business, you will just wreck. But you can give FREE paint surveying, where you come and look at the house and give advice on the paint combination to use. Then after that, ask Will you want us to do it for you?
I once helped a new restaurant craft the perfect free gift. I told them to offer a free 200 airtime of any network of choice to every customer that comes into the restaurant. The meal was making profit at 500 naira, I told them to increase the price to 700 naira. People came in, bought the meal. Got the airtime and always came back. And the business didnt lose money because the money for the airtime was already included in the meal. The customers would come all the way from far places just to eat in that one restaurant in order to get FREE airtime.
Sales doubled. People that bought always came back.
A year or so ago I worked with a barbing business that was suffering. They were not getting customers, so I told them to take the contacts of the customers that come in. Ask them their favourite day of the weak, plus their numbers.
People that picked Monday as their favourite day of the week will get a call every two Mondays. Hey, today is your favourite day. We are just calling to tell you that we are going to cut your hair for 380 naira because today is your favourite day.
Something as silly as this increased sale. People started waiting for their favourite day to go in and get a haircut. Sometimes all you even need is to offer a free glass of wine to a customer that walk inside your door.
Let your creative juices flow.
My brother once came back from school with a white paper. Some dentists had done a FREE teeth check on them and they discovered he had a hole in his teeth. Like that like that, on the paper was a discount codeif he could just come in the day after tomorrow they would fill the teeth up for half the price.
..And our wallet went, skrrrrr, papapapapapa!
Now, how do you think you can apply this in your business?