Part 3 features the Aerobic Business
Any business idea can change your life if only you will be willing to drive it to the point where it will change your life.
Ideas by themselves can’t make a person successful. The potential of a business idea is only as powerful as the man behind the idea. I would even go further to say that the man behind an idea is more powerful than the idea.
So look out for the best business that suits your area of strength and drive it to reality.
What will I be doing?
The fitness craze continues. In fact, it is big business. If you enjoy helping people work toward fitness and weight-loss goals in a social atmosphere – while keeping fit yourself – consider managing a full-time aerobics studio in your home.
That’s right, in your home. You can provide the facilities for classes or coordinate the use of an outside studio from your home.
What will I need to start?
The first requirement for a full-time home-based aerobics studio is an interest in fitness and a strong desire to help others. You’ll also need knowledge and skills. Start an aerobics studio after you’ve been a regular customer of a studio for a year or more, you’ll then understand what customers expect from a studio, what is available and how to reach new customers. You’ll probably have the knowledge and skills to make your studio a success.
You’ll need other resources as well, including a space to hold the class and some equipment, such as exercise mats and music equipment. Don’t worry that your location may not be on a major highway. Many successful aerobics studios operate in a school compound or an estate open space and draw people who live within jogging distance. A few, manage the studio from home but hold classes in an open field, rent a room in a commercial gymnasium or even teach classes on-site at a local business.
Who will my customers be?
Customers for your aerobics studio include both students and instructors. You can specialize in organising exercise classes for the elderly, rent your studio to aerobics teachers who find their own students, give lessons yourself or all of the above.
Finding your customers will be easier once you’ve decided how you want to manage and run your studio. Look around to discover what customers are not being served well. Ask your friends who are into aerobics and other fitness programmes, then learn what your potential customers have in common aside from exercise. Maybe they go to a specialized health food store in your area or read a certain local publication.
How can I get started?
To start a successful aerobics studio you must know who your best customers will be. Maybe they are your friends and acquaintances. Maybe they are members of a fitness teacher’s group. Talk with them. Learn what they want in a studio that they aren’t getting now. Then decide whether your home or apartment is the best location for the classes or whether you should rent a building. If so, find out where. Begin looking for an opportunity today and within a few weeks you may be able to help others stay fit in your aerobics studio.
Emmanuel Odoemelam 08029953102