Is LinkedIn working for you?
Do you want to generate more business/customer from LinkedIn?
When used properly, LinkedIn can be a gold mine for your business.
Here are steps to improve your efforts to generate more business from LinkedIn.
Let Prospects Easily Find You
As a business, the foundation of your success on LinkedIn begins with your LinkedIn profile.
Do you know if your profile is showing up in search results? If it’s not, you may be losing valuable opportunities and ideal clients.
And after you’ve ensured that your profile is showing up in the right places, you’ll want to do what it takes to make the connections your business needs.
Before you can start generating business on LinkedIn, you need to optimize your profile so prospects can find you.
If you are not showing up at the top of the search results when potential prospects are searching for the product or service you offer, they wont know to connect with you. While this might seem common sense, its often something people overlook when creating their LinkedIn profile.
So what does it take to be found on LinkedIn? First you need to figure out the keywords your ideal clients use when searching for what you offer. Just how do you decide what keywords your ideal clients are looking for?
Figuring out the keywords for your LinkedIn profile is a little different from the keywords you would use for your website. On Google, people often look for things by typing queries like, How to write a great LinkedIn profile. On LinkedIn, people are looking for a person and search for a title, such as LinkedIn profile writer or LinkedIn expert.
Business owners will often use the words Owner or Founder in their profile. While it is agreed that you are the owner and founder of your company, these are not the keywords that you should use on your profile. Use keywords like LinkedIn expert, social media speaker, social media consultant or social media trainer because this is what people look for on LinkedIn.
This is a key concept to understand before prospects can find you when they need what you offer. Use the words your ideal clients would use to search for you on LinkedIn.
Tell Your Story With a Company Page
Optimize and maintain your company page. Compile a concise yet engaging company description and overview. Add your company logo and a banner image to ensure that LinkedIn members will see these visuals clearly when they search for your company.
Study the LinkedIn platform to ensure that you utilize the right tools to create the most modern layout you can. As part of the process, examine the pages of businesses you admire.
Leverage LinkedIn Groups
Create your own LinkedIn Group within your industry and join existing groups as well. Your created group, and any relevant subgroups, can help establish you as an expert in your industry and encourage followers through helpful tips and robust posts. Join related groups developed by other companies within your industry, and interact with those companies to create a camaraderie you can build on.
Within the group, send messages to members through LinkedIn Announcements, which go directly to their email inboxes. These messages can keep people engaged.
Promote Your Page To Gain More Followers
When you’re satisfied that you have a robust, compelling Company Page, promote the page in several different ways.
Motivate employees to add the company to their personal LinkedIn profiles to ensure they’ll get company updates and can share them easily and quickly.
Get the word out about your page through your newsletter and blogs, and via a link to the page in your email signature.
Place LinkedIn’s Follow Company button on your website to entice more followers.
What do you think? Have you had success finding new customers or strategic partnership on LinkedIn? Please share your thoughts in the comments section below.