I would like to share with you the secret on how you can become successful in whatever business that you are into. Its one of the greatest secrets of business ever shared. Everyone has heard of it before, no one paid any attention to it; even though it is the one thing that could bestow fortune upon any man or woman who uses it. Please! Do not make the mistake of doubting the veracity of what I am about to share with you because you have heard it before, either from one person or the other.
Perhaps you might have heard it, but paid little attention to it. This is another opportunity for you to see and learn the principle. It will cause money to run down to you as water runs down a sloppy mountain. Even a fool can apply it and prosper. Needless to say, I know that you are anxious to know what the secret is. Without much emphasis, I shall state it. Now suppose you are into a particular business that is not productive as expected; maybe customers are not patronising the business as is should be. All you have to do is to change strategy. Create what you would be attracted to; I mean what will be most advantageous to you. When your business is not attracting customer, it must mean that, if you check yourself well, you are not attracted also. What I mean is that create the kind of business you will like to patronise. Do you understand? I perceive you havent fully. You see you are to make product that you would want to buy. Imagine you find yourself in business market. You know you are most attracted to what you like best or the kind of service you prefer. Isnt it? That quality of product you are looking for in the market is the same product a million and more people are also looking for.
Therefore, if you are going into any business, you must go with the mind of giving customers the best, and not inferior product. People will never come to you again if what you gave them is substandard. Apart from making sure you have a good product, you need to work on the methods, systems and style of presenting the product to customers. It is one thing to have a good product, it is another thing to have a good attitude when treating customer. A study by Technical Assistance Research Programme in Washington DC shows that most customers wont complain to management if something goes wrong with a purchase, but TARP found out that, depending on the severity of the problem, an average customer will tell between nine and sixteen friends and acquaintances about his bad experience. Some 13 percent will tell more than 20 people. More than two or three customers who never once received your post service will never buy from you again and worse, you will never know why. The TARP study also shows that 95 percent of dissatisfied customers will buy from you again if their problems are solved quickly. Even better, they will each tell at least eight people of the situations happy conclusion. Someone once told me of his experience in a restaurant. He was served food with poor sense of good service. In fact, he was not treated well as expected. However, he left the restaurant with the determination never to return there. He later found a restaurant where he was treated with good sense of service.
He finally made the restaurant his favourite for his meals. If you dont treat customers as they expect you to, they will leave and not patronise you anymore. Sam Walton was right when he said, there is only one boss, the Customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. To back up my point, I will advise you to visit big firms and business outfits, to expound your perspective of what a successful business is, study their method of operation and manner of service. If their method of operation can retain you and make you patronise them, then adopt it. And if after studying their method of operation carefully, you discover some things that you dislike in their service, understand that such method may not work in your business. In a nutshell the secret is that you should strive to make your product or service the attractive type. By doing this, you will have multitude coming in search of your product or looking for your service. They will not only do this; they will also go ahead to tell many others. See how youve made advertisement without spending money.