With the recent happenings in our economy and trends in technology, nobody should be producing products thinking only about the local market, you should create products although local but thinking global… Simply because an excellent product has no geographical boundaries… Some Nigerian food products are doing well though they are Local products but global in every way, from the packaging to branding to customer service even to their marketing… But there are not enough there is a need to build a critical mass to fill the stores in Nigeria and across the globe with various innovative products from Nigeria and create wealth… to tackle this… This workshop is targeted at helping small and medium businesses, entrepreneurs, farmers, agripreneurs, youths learn the basics of processing packaging, branding, marketing as well as introduce them also to some local companies that provide these services.
Are you seeking ways to tap into opportunities in the Agricultural sector?
At the workshop, we would be helping you work through the process of developing world class products using locally available resources;
The theme of this workshop “Simple steps to take Made in Nigeria food global”
Date: Wednesday, 11th may, 2016
Time: 10am
Fee: N5,000
Venue: Quad T events centre, Gbagada Oworonsoki Expressway, Opposite UPS Gbagada
- Processing : Simple processing techniques, that don’t require you to break the bank
- Packaging: tips and information on locally available materials to make your products look irresistible
- Branding: How to ensure using your brand becomes a must buy like Coke
- Regulations: honestly, you can successfully scale the regulatory requirements, find out how?
- Marketing: Learn simple ways you can ensure the world hears about you
In a bid to combat the recent economic turmoil and increasing dollar crunch, AgriHub has taken it upon itself to organize a workshop aimed at encouraging production of local food products that would easily replace the international brands on the shelves of retail stores and supermarkets in Nigeria.
The workshop is geared towards sensitizing the populace in patronizing “Made in Nigeria” products since it will be impossible to compel consumers to purchase substandard products in the name of patriotism.The workshop will also comprehensively educate Nigerian producers on how to improve Made-in-Nigeria products while ensuring they are competitive in terms of packaging, branding and quality.
While speaking on the AgriHub workshop, the organiser, Aderinoye Aderonke, bore her mind on the challenges besetting entrepreneurs in the country: “The challenge with most entrepreneurs is they believe the capital outlay required in packaging their products to international standards is high. Another belief that seem to possess prominence is that one needs to travel and meet with foreigners to come up with designs and packaging solutions that would meet international standards. Meanwhile, a lot of these solutions can be sourced locally and are affordable.
The AgriHub workshop for May 2016, with the theme “Simple steps to take Made in Nigeria food Global” is a multisector workshop that will provide actionable solutions to food processing, packaging, marketing and distribution. It will present solutions that are locally available and simple tips on how to market and reach a wide audience without breaking the bank.
It is also aimed at providing a learning and networking avenue for small and medium agribusiness owners and stakeholders to determine challenges and help improve current systems and procedures in doing business.
Experts in the field of branding, processing, packaging and marketing with experience spanning FMCGs and multinational organizations will facilitate sessions and provide insights on improved technologies and local available solutions affordable to small and medium agro processors to make their products compete globally.As part of the take-home benefits of the workshop, participants will be able to: address challenges in the food processing, identify affordable world class packaging solutions, identify new and traditional food marketing channels; determine business opportunities to export, determine business opportunities to import, understand the increasing shift from consumption of unpackaged, unbranded food to stronger demand for packaged and processed food, get onsite support and discount on photography, packaging and marketing solutions for your business, learn basic social media and IT tips that can be used in promoting one’s business to a wider audience.
The workshop, which takes place on the 11th of May, 2016 at Quad T events Centre, Gbagada opposite UPS by 9am, is open to individuals who seek financial freedom through agro-business as well as small and medium agro-processors seeking to learn how to make their products global competitive using locally available solutions.
To register for the event visit www.agrihub.org
Agrihub Nigeria, a startup agribusiness company that provides shared marketing services to help farmers and agro processors reach more customers on a smaller budget so as to increase their turnover. AgriHub Nigeria is winner Wimbiz Impact Investment competition 2015 and finalist British Council Enterprise Challenge 2016