Facebook is still one of the most effective and cost-efficient marketing platforms out there.
As a business owner or a personal brand, one of the major harm you can do to yourself is not using Facebook ads to market your business and one of the most rewarding things you can do to yourself is to master how to advertise on Facebook.
Many people have lost a lot of money trying to figure out how this platform works because they don’t have the right information about how to make it work for them.
Facebook ads like every other ad are all about targeting, no matter how excellent your product is if it doesn’t reach the right audience, your product doesn’t exist. Period!
In this post, I will share 5 tips to target your customers using some Facebook ads tools and features like a pro:
1) Exclude:
Knowing how to use this feature alone is enough to rake in thousands of $$$$ monthly for your business.
This feature allows you to exclude people you don’t want to show your ads to.
Many times FB ad creator made the mistake of targeting people who already have the same product they are selling or people that know where to get the product at the cheaper price.
These sets of people will definitely not buy your product they are just wasting your ad spent.
The exclude feature in FB ad manager helps you to remove these people from your ad by excluding people who shop where the product is cheap or who already has the product.
For example, I ran a campaign that makes a client $1k+ daily. The product is a piece of equipment that helps extract cat and dog hair from your chair, bed, clothes or floor.
This particular product is already on Amazon and it’s sold very cheap compared to how much we sell it through the ad.
To achieve a great result, we excluded everybody that shops on amazon from the ad and the result were drastically great.
Another example could be if I am selling a Digital Marketing product and I don’t want people that know about the product to see it.
I can exclude people that follow Gary V. probably because Gary V. has talked about how people can do it easily or gave some free content about the product before and I don’t want to show my ads to those that won’t buy or comment “scam product” {wrong audience}.
2. Contact Upload Feature
This feature allows you to upload your email list or email list of the people you want to target with your ads and tell Facebook to show your ads to them.
This is only possible if you have the email list of those people you want to target. You just scroll to contact upload while creating your ad and upload the contact for Facebook to look for them.
This is an effective use of all the emails you collect at your event.
Another advantage of this method is that it’s the cheapest form of an ad on Facebook. Cheaper than a retargeting ad. Facebook charges very little for this.
3. Workplace
If your product serves specific kinds of people then you may want to pay more attention to this feature.
Workplace target allows you to show your ads to people that work with a particular company.
For example, If we want to target people that work with Google using Facebook ads we can navigate to the workplace on ad manager while creating our ad and select people that work in Google.
So everybody on Facebook that is working with Google on their profile will be targeted.
You can use this feature if the company you’re targeting has an active Facebook page and their workers put them as working at Google on their profile, you can use this to target a particular institution as well (universities, etc).
4. Facebook Insight
Facebook insight is a great tool owned by Facebook, it allows you to study your audience and acquire all the missing information you needed to target them accurately.
With this tool, you can discover relevant pages that your customers like, where they shop, their age, their location, their interest and include those things to your targeting options while creating your ad.
You can have access to this tool when you have an active Facebook ad manager.
5. Include
Include is a feature on Facebook ads account that allows you to include people with some pre-selected criteria in your ad.
This is where you use all the information gathered from your Facebook insight (the last point I discussed).
For example, if you discovered that most of your followers like Samsung Phone page, you may include that in your ad and Facebook will show your ad to people that like Samsung mobile page.
With these targeting tips, you can improve your ad performance by 1000% if you use them effectively.
Written by Adam Abdulraheem