If we are like everybody else –– just CHEAPER… we will end “smashed” on the ground.
Price as a competitive advantage is NOT a sustainable business strategy.
The race to the bottom is painful.
Customers feel no loyalty towards your product or service. There’s no branding leverage. No reason to stay with you other than expect “the next discount.”
Don’t be surprised when your customers leave you in exchange of a little price difference.
Innovate. Get creative. Find ways to stand out!