As you know, the role of social media in business conversions cannot be overlooked, the role which has gone beyond just having social media accounts to milking out the honey train.
How do you do this? By connecting with social media influencers!
Social Media influencers are social media active users who have a plausible reputation for credible expertise in a particular niche with a great audience known as followers.
These influencers showcase a heavy impact on their audience and ‘influence’ their decisions and tastes. The influence goes a premium way in getting conversions for your brand.
Now that you’ve realized the importance of influencers, how do you connect with them?
Below are Four unique ways to connect with social media influencers to boost conversion.
1. Finding the right influencers
2. Befriend them
3. Be straightforward
4. Offer value.
1. Finding The Right Influencers
Since there are many influencers, you would need to go on a research journey to figure out the best person to connect with. Here are things you need to consider before choosing your influencer;
(a) Relevancy: A social media influencer that would be an ambassador for your brand must be one who is relevant in that specific niche or industry.
(b) Content Quality: Before choosing an influencer, scrutinize their contents to know if they could create optimized content for your brand
(c) Engagements: An influencer with mega followers is nice, but an influencer with the best and effective engagements will do.
2. Befriend Them
To connect with social media influencers, build standard relationships and be friendly with them.
You build a reasonable relationship with them by following them, like their post, post relevant comments and share. Also, engage their followers and make a reputable impression. Be consistent with your participation to stand out.
3. Be Straightforward
When you successfully start a relationship with the social media influencer, be direct.
Be straightforward with your intentions, don’t bore them with irrelevancy. Be straight to the point why you need them, why you chose them particularly, and what goal you need them to achieve with you, whether through e-mail, direct message or social media.
4. Offer Value
You are not the only one who needs them nor the only one writing to them, and that is why you need to make them see the reason they should work with you.
Offer them worthy compensation. Make them see the value in your brand.
With the right social media influencer channeling the ideal audience to your brand, your conversion rates are on their way to skyrocket.