Why Businesses Fail

why businesses fail

Yahoo! was once valued at $125 billion…

A few years later on 2016, Verizon announced the acquisition of Yahoo’s Internet business for $4.83 billion.

What happened?

Yahoo! focused their efforts on becoming a media company, undervaluing the importance of relevant search results to their users.

Meanwhile, Google focused their efforts on becoming the best search engine — obsessed on PLEASING THEIR USERS and won the game.

Give customers what they WANT, not what you think they need.

Also read:  What Really Is Information Marketing?
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