The life-blood of every business is cash-flow and this happens where there are inflow of sales in the business. It is difficult for business without regular sales to sustain itself especially if you’re a small business, hence every business should get on their sales game and strategise on how to pull in regular sales.
Here are 8 tips about sales that should boost your business:
1. Always keep your pipeline full!
Your sales pipelines refer to the channels where your leads come from. No matter where or who your channels are; whether they come from an online platform, a network of agents, cold calls, social media, or a mixture of them all, the point is that your pipeline of potential sales leads should always be maximized. The bigger your pipeline, the bigger your potential sales.
2. Keep on prospecting
Prospecting for clients will always be a part of sales. While the styles and methods of prospecting can vary from one sales person to another, it is a unchangeable pre-requisite for every successful sales person.
3. Seal the deal
However a lead or prospect may come by, the general idea is to always be able to connect with the client, and to let the client know how much value your service or product can add to their lives. Whilst in that process, it is also always important to be genuine. Sincerity can always be felt.
People don’t care how much you know, until they know how much you care. Listen, listen, listen. Always listen to the needs of the client. It is a strategy that will always win. Listening helps you to understand the needs of your client, and therefore, enables you to solve their problem. People are always willing to pay to get their problems solved.
5. Human touch
Never become too mechanical. While there are so many businesses that have advanced in technology by automating transactions, the core of any business deal will always lie with human interaction. With all choices being equal, people will always choose to do business with someone who is genuine and sincere. This is where YOU make the difference!
Amidst a rapidly evolving landscape of technology in the last 50 years, where new ideas, products, and inventions are churned with every new sunrise, it is key to always stay competitive by being adaptable. Between selling a typewriter in the 1950s, and selling a Razor keyboard in 2017, the general skill of being able to sell will always remain transferable.
Do not ever let a rejection bring you down. Always see it as an opportunity to learn and better yourself. It is part of a journey that every sales person must go through, whether you like it or not. But as time goes by, your ability to handle and respond to rejection will get better and better, hence making it easier to keep moving on. In fact, it is through the phase of rejections that sales people get to really hone their sales skills.
8. Know your strengths
It is often said that a person who can sell will never go hungry. And about the person who can sell very well, he will be rich. The basis of every business is sales, be it the sales of a service or a product. However, while everyone can sell, it is not everyone who can turn it into a profession. Everyone is endowed with different talents at birth, and some are just able to sell better than others.