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Whatsapp- New Generation Tool For Marketing Campaign

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WhatsApp Messenger is a registered, cross-platform instant messaging subscription service for smartphones. Besides texting, users can send one another files, pictures, video, and also audio media messages. WhatsApp is an instant messaging App that enables Android, iPhone, BlackBerry, Windows Phone and some Nokia smartphone users can also exchange text, image, video and also audio messages at no cost.

Whatsapp has overtaken several Asian-based messaging services like KakaoTalk, LINE, KakaoTalk, and also WeChat, WhatsApp handles about ten billion messages on a daily basis. According to the international business news- Financial Times; WhatsApp “has done to SMS on mobile handsets what Skype instant messaging application did to international calling on landlines. The service cost nothing for the first year and then costs $0 .99/Yr.

Everyone is aware that WhatsApp is an excellent tool for texting buddies nevertheless what you failed to know is the fact that WhatsApp can be used as a campaign tool to generate marketing leads. The Application is free of charge, and it can function as a reliable marketing channel with the possibility of getting customers for your business faster more than anything else. So many businesses depend on it to make a communication to prospects and also customers.

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A few days ago there was 2-hours shutdown; people were so frightened because most businesses depend on WhatsApp to survive. One can reach thousands of potential clients and customers without spending huge amount of money.

Why Use WhatsApp for your Marketing Campaign?

  1. The Application is practically free of charge.

One can send a large number of messages without limitations. It is readily available for all smartphone platforms such as Apple iPhone, Android, Windows Mobile, Nokia, Blackberry smartphone. Most people are making use of it since you don’t need to visit a website to fill out information or verify your identity to put it to use. It just requires your mobile number, and you are ready to go. Using Whatsapp for your marketing campaign or advertisement; potential clients do not need to visit your website/blog to know what’s your product/services is all about really.

2. Better features than typical SMS/MMS

WhatsApp supports various message formats, from simple text to pictures and then to audio files. Ordinarily, an MMS message would cost a specific amount of money to send (about 10 Naira for a single message), so the fact this message can be sent to several clients and also prospects as you wish at no cost is great.

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You may also send Global positioning system (GPS) location of your established Product videos, Product pictures and also audio messages (to explain further exactly what your product/services entail. Because most people will understand better when they hear a voice description or short personal message from the business owner could be sent to multiple customers and also prospects at once).

This excellent Application supports just everything. You can start your private WhatsApp group and can invite your clients and prospects to join and can create a link for them to join and also share the link on social media to visit more clients, or you could create an internal marketing group which can help you stay connected to your campaign peers 24/7.

So WhatsApp as a campaign tool can do everything a traditional e-mail or SMS campaign could do more efficiently. Whatsapp is close to our heart; individuals cannot take their hands off their phone because of this Application. Therefore any message conveyed through this tool has the immediate and also maximum outreach.-

Ukwadia Matthew is a graduate from Houdegbe North American University, Benin republic, holds Bsc in Management Info System. An entrepreneur and an online freelancer, covering content/ article writing, building of dynamic website/blog with wordpress and also designs business cards. 08069667420. Email: [email protected]


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