Every great business started with drive and a passion with moguls like Akin Alabi, Dangote, Richard Branson, Oprah, Bill Gates, Mark Zuckerberg and Warren Buffett having to start from zero.
When starting out with zero, what keeps you going is the passion you’ve got to achieve your dreams and goals, and the only way to be truly satisfied in this process is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it.
Once you have figured out what you want to do, here are some important things to keep in mind while starting your business from zero:
1. Research your market.
Knowing what the competition knows wont cut it. Go deep. Dive in to your market and study it like an expert.
Search Google for keywords that are related to your industry. Dont get discouraged if the market seems flooded. You can use this to your advantage. It means that it is working for those people and you can make it work for you. There is money there.
2. Set a tangible financial goal.
I set new goals every six months and always stretch my initial mark. Work backwards and figure out what you need to do each day to get to where you want to be. Set a goal that is a stretch for you and look at the steps you need to take every day to accomplish that goal.
3. When you create a website, make the content sharable.
Its great to reference some of the leaders in your space, but when you are developing your own brand, its important to create unique content. A site that your readers and viewers can reference back to, for more of your incredible content.
4. Build a list.
Email is best form of currency online and building an email list is one of the most important tools in building a business. As you develop your sharable site, begin building a list of emails of the people who visit your site. Then continue to provide them with value. This will translate into buyers for the future launch of your product or service.
Adding in an opt-in form on your website and having a place to store your emails are the first two steps to building your email list.
5. Launch a product or service you can sell.
If you have a financial goal that youve set out for the next six months, then you have to sell something. Take the time to figure out the biggest challenges your audience is facing and build your relationship with them. Then create something that solves their problem. I know this is easier said than done, but its critical. Your leads come from your list, you convert them to customers, follow-up and build a relationship.
6. Start NOW and improve as you go.
A lot of people waste time thinking about making things perfect before they launch their business. The logo, the website, the copy — everything. This is a waste of time. Sell your product before you make it by offering a pre-order. Focus on getting sales and attracting leads. Successful companies launch all the time and they arent perfect.
Think of Facebook and all the changes and improvements it has made. Start with a small product and always be improving. Launch online you can sell over and over and not have to trade time for dollars.
The most important thing is to enjoy the process and know that you dont have to make it perfect. Start today. If not now, when?