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How to Setup Bulk SMS Business in Nigeria – Step by step guide

4. HOW TO START YOUR OWN BULK SMS BUSINESS – EVERYTHING YOU NEED TO KNOW BEFORE YOU START


Before you start your bulk SMS business, please, I want you to first of all go and register a business name with the Corporate Affairs Commission (CAC) and open a corporate bank account.

Note: Not having a registered business name does not stop you from starting this business (many are making money from it with their personal names), but believe me, it’s very important to pull off more sales quickly.

Now, if you happen to visit my bulk SMS website and all my claims on the website sounds interesting to you, then you discovered that you are about to make payment to the bank account ‘Frank Somtoo Umeadi’, you would be like Hey! Are you sure this dude is reliable? Won’t he scam me? Are you sure he is not going to close shop anytime soon?

Those thoughts may come to customers mind if they don’t see you like a big company to trust. You need to make them believe you and one of the best ways to do this is by having a registered business name and a corporate bank account.

Once you are done with business name registration, kindly buy some t-shirts and print your business logo on it, then go to the studio and take beautiful pictures with some persons. You will use these pictures as banners on your website. You see, this is called premium branding and that’s the trick that’s working for me. Many people think I have a million-dollar bulk SMS Company and hundreds of workers all because of the beautiful branded pictures on my website. Only those pictures make them believe my platform without a doubt.

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Some will even make payments, forget about it that day and come the next day to claim their units. They believe me like that. I want them to believe you too.

You need to create an account with Paystack, an online payments gateway for Africa. You will be using them to accept payments online on your website.

I think this our show is really getting so long. Why not get some cup of coffee and be chilling down?

THERE ARE TWO WAYS OF STARTING A BULK SMS BUSINESS.

1. Registering as a reseller under any Nigerian bulk SMS provider and then be reselling to people around you. This happens especially when you own a cyber café.

2. Creating your own bulk SMS portal (website or app) and being in charge of pricing and everything.

Now, there is something very important that you need to know. The word RESELLER has been used in many ways in the bulk SMS industry. I want you to understand it today. The truth is that all bulk SMS providers in Nigeria are all resellers including mine. The cost of becoming a major SMS Gateway is really huge and it takes a lot of resources to manage. Do you think it costs a million? No! It costs billions.

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Now, what we do here in Nigeria is that we create a white label bulk SMS reseller website and use it to connect to the APIs of major SMS gateways and then resell their SMS services.

Using the option (1) above to launch into the business is not the best option. It will limit you to what you can achieve. Your chances of making much profit will be low because you will be purchasing at a high price from the Nigerian provider and you also won’t be able to allow users to register under you. Nevertheless, it’s still a great option to start with when you have a limited budget.

Going through the option (2) is by far the best decision you will ever make yet in 2019. You will be in control; manage your prices, manage your users; make more profit and have many other possibilities at your fingertips.

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admin | Abbey Oyetunji
admin | Abbey Oyetunji
Abbey Oyetunji is a Business Growth Strategist. An IT Mogul & Web Developer. Reach via mail: [email protected]
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