Use it as a Content Marketing Tool for Your Business
It is also possible to sell physical products on your blog and to make money that way. Instead of thinking of it as making money from your blog, however, think of your blog as a content marketing tool that will drive visitors to your business website.
The possibilities are practically endless when it comes to developing a business blog. You could sell hand-made products, books, manufactured products, and so much more. Or you might already have a business and decide to start a blog to convert loyal customers.
Let’s say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counter-intuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition.
This concept can also be applied to services in all types of industries. For instance, if you offered electronic repair services as opposed to physical products, you could still use the same blogging concept to increase brand awareness and convert more clients.
Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business.
The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure you’re developing something of value and worth the price.
Use it to Build Your Credibility
Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry.
Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.
This certainly isn’t a direct form of making money blogging, but it has worked for many well-known bloggers, and it can work for you, too.
The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The if you build it, they will come mentality doesn’t work here, so be sure you’re willing to put in the time. Most bloggers don’t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:
Create Quality Content
You are not going to make any money from your blog if people don’t read it. After all, your readers are the ones who are going to make you money, whether they’re clicking on your ads or buying your products. Always put your readers first.
Don’t Spend Your Time Exclusively on Your Blog
Developing a successful blog has a lot to do with building relationships. That can include relationships with sponsors, affiliate partners, or simply other bloggers who will direct traffic to your blog. Be sure some of your time is spent on forums and other blogs (or whatever works for you) to build these relationships and your blog.
Don’t Be Afraid to Experiment
Not all of these tips and avenues of income are going to work for you. Don’t be afraid to tweak your methods to see what works best for you and your readers.
Making money blogging can take a lot of persistence, but it can pay off in the long-run if you’re starting out from scratch. Just remember that you don’t have to use all of these money-making avenues at once. Consider what other people in your industry are doing, and start from there.
Over time, you will learn what works for you and what doesn’t. If you’re looking to make money from your blog, which option will you start with?
Let me know in the comment section :).