Monday, June 24, 2024



Sometimes it takes more than a stroke of luck to get your eCommerce business to the high ranks of well-known online retailers in Nigeria.

Comparing and contrasting from InternetRetailing’s list of top 20 retailers in Nigeria (eCommerce) for 2017, your success lies in 3 crucial areas.

Besides selling your product to the right market audience, also pay attention to the following:

  1. Shipping and logistics

2. Communication tools

3. Pricing

Jumia, Konga, Slot, Coliseum, Gloo, PayPorte, Dealdey, Taafoo, Kara and have evidently been focusing on these areas, hence the reason they are “termed” to as Leading retailers in the country.

3 tips to follow to be a top retailer (eCOMMERCE)

Prioritize the Best Shipping and Delivery Option

The common denominator that Nigeria leading retailers share is the capability to deliver products to their customers quickly and at the stipulated time.

The quicker you can get their ordered goods to their doorstep, the more reason you give them to purchase from your store once more.

Market researchers claim 65 percent of online customers prefer next-day delivery while 57 percent like the click and collect option. That’s the reason is considered as one of the best because of their delivery time of 3 hours. For you to quickly be among the top retailers who offer an average delivery time of 2-7 days, you can bring your delivery time to 48 hr maximum.

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Communicating with the Appropriate Tools

Some individuals prefer to converse on the phone, while some would rather chat.

Realizing your customer’s preferred method of communication will make it easier for you to invest in the correct tools for your site.

You may also engage clients with product reviews, blog comments and also forum boards.

Some of the bigger merchants even invested in advanced communication applications, to give their customers a better shopping experience.

Take for example John Lewis store in the UK, which has a personal style app which enables a buyer to identify a clothing or even footwear style that is best suited for them.

Plan your Pricing

Half of the top 50 online stores (esp. new arrivers) in Nigeria sell their products at a lower price compared to Jumia or Konga.

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Nevertheless, do not make the mistake of taking down your prices just for the heck of it simply because it can do your business a lot more harm than good.

You wouldn’t want prospective customers to think of your goods as inferior and also substandard because they are too cheap.

Think about dividing your clients into groups so that you can modify the price of your product based on the customer group whom you are selling to.

Offering a seasonal discount or perhaps a promotional come-on is another marketing technique to consider, as it will motivate customers to purchase more items from your site.

*Currently, if you are selling high-value products, and there is just no way you can bring down their prices, you can take Argos’s tactic. Famous British retailer Argos offers a “buy now, pay later” approach that enables buyers to stagger their payments.

Nigeria top retailers won’t think twice to try new selling tactics if it means bettering their business, so neither should you.



Ukwadia Matthew is a graduate from Houdegbe North American University, Benin republic, holds Bsc in Management Info System. An entrepreneur and an online freelancer, covering content/ article writing, building of dynamic website/blog with wordpress and also designs business cards. 08069667420. Email: [email protected]


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