Why Your Small Business Needs a Mobile App

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If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on the high side as of late. A study has discovered that the average person checks their device 85 times a day, spending a total of five hours browsing the web and using apps.  Almost all – 90 percent – of that mobile-phone usage time is now devoted to using apps, analysis reveals. People now spend more time looking at their mobile phones than they do watching television. 

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.  Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

Also read:  This Is Why Most Businesses Fail

Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.

A few young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small-business owners’ price range. My Mobile Apps, a rapidly growing young company out of Nigeria, for instance, provides small business owners with a template that lets them build a complete mobile app, with a wide range of features – from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations – for both iOS and Android in about an hour. Moreover, their drag-and-drop system allows owners to develop their own apps, host them, and collect usage data in a straightforward manner – without coding.

Of course, small-business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug. 

With companies like My Mobile Apps in the market, small businesses can now build and test mobile apps easily and cheaply.  Even the smallest companies can now take advantage of the benefits that a mobile app can provide in attracting customers, speeding sales, and building a reputable brand. 

Call +(234)706 859 0320 to setup your Small Business Mobile App.

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