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positioning your business for maximum profit

Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.

A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. A good position gives the product a USP (Unique selling proposition). In a market place cluttered with lots of products and brands offering similar benefits, a good positioning makes a brand or product stand out from the rest, confers it the ability to charge a higher price and stave off competition from the others. 

A good positioning in the market also allows a product and its company to ride out bad times more easily. A good positioning is also one which allows flexibility to the brand or product in extensions, changes, distribution and advertising.’

Join us for TLIGAfrica Business Summit, themed; POSITIONING YOUR BUSINESS FOR MAXIMUM PROFIT
Register via https://tligafricabusinesssummit.eventbrite.com

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